Bella The Cow, In-Stores Now!
Scan Bella the Cow in stores to be in with the chance to win 21st Birthday Belladrum Festival tickets
We’re turning 21 this year, and to celebrate, we’ve teamed-up with our good friends at Co-Op to give shoppers the chance to win festival tickets. Throughout June, over 70 Co-Op stores across Scotland will welcome (almost) life-sized cut-outs of Bella the Cow (Belladrum’s original mascot), and shoppers will be invited to snap a photo and scan the QR code to be entered into a competition to win weekend tickets to Belladrum 2025.
We’re all about building partnerships at Bella and we’re delighted to be launching this bold new in-store campaign in collaboration with long-time partner Co-op.
The celebration marks over a decade of collaboration between Belladrum and Co-op, and a shared history of innovation and community. Back in 2014, Co-op launched their first full-service supermarket on the festival site at Belladrum, complete with aisles, checkouts, chilled drinks, and essentials. It was a first that brought convenience into the festival space, while supporting local suppliers and reducing waste. Bella attendees won’t be strangers to the on-site store, who has been with us year-on-year, every since.
Now in 2025, the partnership continues to evolve – taking the festival beyond the fields and directly into the daily lives of communities across the country. A very exciting time for all!
WIN YOUR WAY TO BELLADRUM 2025
Look out for Bella the Cow in your local Co-op store in the form of a cardboard cutout or poster, for double the chance to win, snap a photo with Bella and upload to socials tagging Belladrum and Co-op, and simply scan the QR code for a chance to win two weekend tickets to Belladrum Tartan Heart Festival 2025 taking place July 31st – August 2nd near Inverness.
Dougie Brown (Belladrum Festival Producer), Cairan Macleod (Belladrum Marketing) and Roddy MacLeod (Store-manager, Telford Street, Inverness)
Terms + Conditions For Bella The Cow
The Prize:
2 x tickets to Belladrum Festival 2025. These tickets are for 2 x over 18's, however, the winner can choose to swap one of the 18+ tickets for a youth or child option if required. Remember, all under 18s must be accompanied by a guardian at all times.
Winner Selection:
Eligible entrants will be entered into a 'random' name selector, and chosen at random and announced within 14 days of the closing date (25th June 2025 11pm). Winners will be contacted by the Belladrum team from hello@tartanheartfestival.co.uk and will have 14 days to respond before another winner is chosen.
Winners must be a Co-op member. We may ask for proof of membership ahead of processing the tickets.
Co-Op Membership:
Co-op membership costs just £1 and comes with benefits including personalised offers such as £1 off your first in store shop.
Learn more and sign up here.
AOB:
The tickets or non-refundable and can not be transferred. The competition will run in-store from 12th to 25th May.